An author's motivation to publish a book can be as varied as the books themselves. Your goal may be to get your work into the hands of those around you and be satisfied with the accomplishment, or it may be to create the next runaway bestseller and reap the profits. Whatever your motivation is, make sure you have the right plan and tools to achieve your goal. Use your time, effort and dollars effectively and you'll have plenty to spare… for your next book!

The most important tip that an author should keep in mind, however, is this:

Nothing -- and we mean NOTHING -- is better for a book than a proactive author. The more an author does to promote their book, the more success they will find.